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Gary Murray develops professional presentations that are focused,
clear, and persuasive. This gives his clients an effective tool when
communication of value is critically important in presentations
designed to secure investment, new business, licensees, or marketing
partners. His understanding of the importance of clearly and
concisely conveying the information that an audience needs comes
from many years with equity-based companies in the health care field
who depended on effective presentations to raise capital for
survival. |
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| Dr. Murray’s
consulting practice, Arexan Technologies, was established in 1995.
He provides a full service in the creation or upgrading of corporate
presentations: message architecture to suit the target audience;
concise text with careful layout; quality photographs of facilities,
people and products; charts, graphs, and illustrations that increase
the speed and depth of audience comprehension; cartoons (where,
when, and if they make sense); full script for each slide (if
desired); and upgrading of the skills of employees in the effective
use of PowerPoint for communication. |
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Arexan
Technologies
89 Clansman Blvd.,
Willowdale, ON M2H 1X7
Telephone: 416.494.1482 Fax: 416.494.2821 |
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Click here to
Submit a Contact Request for Gary Murray |
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The
Problem
“To millions of execs, it’s a
helper, a security blanket, a teleprompter. But if PowerPoint is so
great, why do so many presentations stink?”
- Andrew Wahl, Canadian Business, Nov
24/03 |
It is tragic that
good organizations frequently waste business development opportunities
because of sub-standard presentation materials. There are many reasons why
companies do a poor job in the preparation and delivery of PowerPoint
presentations:
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Senior executives
are too preoccupied with burning issues to devote the time necessary for
the preparation of quality presentations for a targeted audience.
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An internal
communications group, if present, is almost always highly skilled in
communication technology but very seldom in communication.
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Corporate insiders
can never apply the level of objectivity that an outsider can. They are
too close to the service, product, technology, etc. to view it in the
same way as the audience.
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Many senior
executives who give presentations are superior individuals with
excellent stage presence. Unfortunately, this strength is too often a
weakness because the presentation materials are not created to
complement their skills.
Why Invest in Presentation
Upgrades?
“Superior communications lead
to such increased profitability that it’s impossible to put a dollar
value on them.”
- Lyman MacInnes, Toronto Star, Feb 5/05 |
Since the average
quality of corporate presentations is really quite low, a high quality
presentation can really stand out and give a competitive edge.
Even if a top level presentation could be developed in house, should
senior level staff spend hours in detail work - illustrations, tables,
charts, graphs, text layout - when a professional could do it better and
faster?
Other Services
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Layout and design for corporate brochures,
web sites, etc.
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Ghost writing or editing of all types of
materials.
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Editing or preparation of corporate
newsletters.
Professional and Academic
Background
Gary Murray is a seasoned professional
with over 25 years of experience in all aspects of product and technology
development, ranging from patents to manufacturing processes. His
extensive background bridges a wide variety of disciplines and
technologies, including transdermal drug delivery, wound management,
dental composite materials, and photodegradable polymers. He is the
inventor or co-inventor on 8 issued US patents. Dr. Murray has
considerable experience as a technology spokesperson for equity-based
start-up companies seeking investment in major North American financial
centres. This included a “road show” for pre-IPO financing.
From 1993 to 1995 he was VP, Engineering Development, Pharma Patch Plc
(NASDAQ), and from 1986 to 1993 he was Director of Research for Medipro
Sciences Limited. Since founding Arexan Technologies in 1995, his
activities have included creation of professional corporate presentation
materials, technical writing and editing, contribution of articles for a
leading business-to-business web site, and surveys for government and
private organizations. For a period of 10 years, Arexan Technologies
provided quarterly reports on trends in the North American pharmaceutical
industry for a mid-size Japanese pharmaceutical company.
Gary Murray has a Ph.D. degree in organic chemistry from the University of
Toronto. |
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